Sustainable packaging is a buzzword today. What does it mean, and how can you evaluate the sustainability of a carton?
PaperWorks recognizes that there is a lot of confusion in the marketplace today in regards to sustainable packaging. Some companies promote attributes of their packaging, others attach logos and certifications. As a result of these multiple approaches, customers and consumers are becoming frustrated and skeptical.
PaperWorks has embraced the emergence of sustainable packaging metrics, and is pleased to offer customers quantifiable data on our packaging’s sustainability, as well as resources to help you achieve better retailer scorecard results.
We continuously measure ourselves against the Sustainable Packaging Coalition’s metrics for sustainable packaging and look forward to integrating the Global Packaging Protocol metrics upon release. Talk to your sales rep to request a packaging assessment, or for training and guidance on popular retailer sustainability assessments and the Federal Trade Commission’s guidelines for environmental marketing claims.