April 2, 2014

PaperWorks dares to be different through revamped website

BALA CYNWYD, PA, April 2, 2014 – To mark over five and a half years of business, PaperWorks is proud to show off a revitalized website as a dynamic reflection of what the company offers and stands for. While presenting the same valuable information as their old site, this site is a bold departure that sets PaperWorks apart as a leader on the Web while delivering a new experience to visitors. Mark P. Roy, Executive Vice President, Paperboard Group, had three simple rules for this new site. “First,” he said, “we wanted our new site to be exciting. PaperWorks is in a great place right now. Our size shows our success, but we’re still agile, creative, and responsive. Second, we needed to make sure visitors get the most out of the site as quickly as possible. Third, we had to trust that visitors to our site are there because they know their business. They don’t need a lesson in Paperboard and Packaging 101. They need details and facts right off the bat.” Jerry Tassone, Senior Director of Sales and Marketing, Paperboard Group, supports the new direction, especially its stated purpose of turning the Web into a way to get customers in touch with the company and to get samples and information directly into the hands of interested parties. “We’re in a tangible-products business and, at the end of the day, the quality of our work has to be seen and held,” he says. “That’s why our site is designed to put samples in visitors’ hands as quickly as possible.” PaperWorks’ mandate to the Web design agency that was entrusted to revamp the site was: “Surprise us!” PaperWorks hopes the rest of the industry will be pleasantly surprised as well. Visit the innovative site at paperworksindustries.com.

About PaperWorks Industries, Inc.

Founded in 2008, PaperWorks Industries, Inc. is a leading North American integrated fullservice packaging provider committed to the highest standards in sustainable forestry and procurement. It is certified by organizations including the Forest Stewardship Council, Sustainable Forestry Initiative, and the Programme for the Endorsement of Forestry Certification. The company’s Packaging Group is considered a leading innovator in the production of specialized folding cartons, serving clients of all sizes across North America from 10 facilities. The Paperboard Group manufactures approximately 300,000 tons of 100% recycled paperboard every year for a variety of end uses, and further specializes in the cutting and distribution of all paper types according to specific customer needs. PaperWorks Industries is headquartered in Bala Cynwyd, PA. Its 17 North American locations employ 1,600 workers, all focused on the safety and quality of PaperWorks’ products and services. Its annual sales are USD$600 million.